Our Web Development Entrepreneur of the Year, HP group, was formed in its present guise in March 2002 while the Internet was still a new concept.
Business partners, Shaun Parker and Steve Dart foresaw that there would be numerous website designers out there and, to stand out from the crowd, an added value would be needed.
As an Integrated Digital Marketing agency, HP Group now focusses on 5 key areas: Search Compliant Web development, Search Engine Optimisation (SEO), Pay per Click campaign management (PPC), Social Media Marketing (SMM) and Conversion Rate Optimisation (CRO).
With an aggressive growth strategy designed to gain a position as the leader in its field, the company specialises in the art of Search Engine Optimisation by incorporating Pay Per Click advertising. HP Group has continued with its web design strategies to offer an impressive range of dynamic functionality to catapult its clients to the forefront of web technology.
The business owners have implemented a unique and highly entrepreneurial return on investment (ROI) model in partnership with their clients, and as such they now guarantee a minimum return of 10 times in the first year of service.
HP Group also set themselves apart from the competition as 75% of its team are technically skilled whereas competitors have roughly 75% sales staff! This allows HP Group to ‘unlock’ any website despite its platform or code, to optimise and make it work in search engines.
HP Group are true entrepreneurs. They continually challenge the market norms to deliver the best service possible to clients while also expanding their own business into new and exciting market areas.